The way to a millennial’s stomach is through their phones so we wanted to own their social feeds by inserting ourselves into the pop culture moments that surrounded their lives.
MY ROLE: As the Senior Community Manager/strategist, I was responsible for BK’s approach on social. I was able to leverage my pop culture knowledge to come up with concepts and copy for reactive and campaign social posts that leveraged pop culture references. Our account made numerous headlines for our witty and relevant posts as well as our strong community management efforts.
Burger King had the #1 engagement rate in the QSR (Quick Service Restaurant) Category. The content was not only fun and engaging but it helped meet the brand’s social conversation and Twitter growth KPIs.
The brand’s top-five best performing viral tweets alone generated over 19M impressions and led to 25% increase in followers.
Burger King was named a Shorty Award Finalist for Best Twitter Presence http://shortyawards.com/8th/burger-kings-twitter-feed
I spoke to Digiday about my day to day as Burger King’s Senior Community Manager: http://digiday.com/careers/burger-king-community-manager-job/
The Shorty Awards - Best overall Twitter presence, Finalist