Hershey’s Milk Chocolate bar is a trendsetter. After its introduction, other chocolate makers followed suit and based their flavor profile on the classic milk chocolate bar. Sure, fancy artisanal chocolates are cool, but Hershey’s is the O.G.

Copywriter: Carlos Matias
Art Director: Taylor Becker

Hershey’s O.G. Studios will be a pop up event in the Bronx where fans can create their own remixed bar. An online bar designer will be available for a limited time.