The future of music has no genres. Verizon wants to own the future of music. In order to own the future of music, Verizon has to start by helping blur the lines (literally) that exist.

Copywriter: Carlos Matias
Art Director: Ana Aguilar, Natali Cabrera, Alyssa Williams

On June 1st, for World Music Day, we’ll get rid of the music genre labels on the Apple Music app. For one day, users won’t be able to search for songs by genres and their genre playlists will not be searchable.

Is that folk-rock or Electroacoustic? Who cares as long as it sounds good.

Screen Shot 2019-05-07 at 8.48.37 AM.png