The Issue Within The Issue

NYC is struggling with youth homelessness. Staggeringly, 40% of the homeless youth population identifies as LGBTQ+.

To raise awareness, we partnered with the Ali Forney Center, an organization dedicated to housing homeless LGBTQ+ youth, and New York Magazine to create a magazine-within-a-magazine by taking up 40% of the total ad inventory (28 pages) and dedicating the content to the challenges this group faces.

The One Show Shortlist - Print Brand Partnerships
The One Show Shortlist - Design Editorial
Bronze Clio - Design Craft - Writing for Design 
Bronze Clio - Print & OOH - Art Direction
Bronze Clio - Print & OOH - Typography
Clio Shortlist - Design - Editorial 
Campaign US Shortlist - Power of Purpose Awards