Social listening taught us that Burger King’s restaurant employees were behind most of BK’s product leaks and pre-launch conversation.
So we decided to give them something to talk about with a surprise employee training video for BK’s Grilled Dogs launch starring the Dogg Father himself, Snoop Dogg.
Senior Community Manager/Strategist: Carlos Matias
Cannes Lion - Entertainment Lions, Visual Storytelling, Bronze
Cannes Lion - PR Lions, Launch, Shortlist
Cannes Lion - PR Lions, Internal Communications, Shortlist
Webbys - Film & Video, Honoree