Social Stuff

I’ve spent a big chunk of my career in social, first as a strategist and now as a copywriter, working on everything from real-time posts and evergreen calendars to campaign extensions, product launches, and the occasional brand sliding into DMs, tastefully and respectfully, of course

All of it has required knowing when to jump into culture at the right moment (and when not to) and how to make brands sound more like people and less like press releases with usernames.

My work has shown up across TikTok, Instagram, Twitter/X, Snapchat, and Vine (RIP), for brands like Burger King, Tim Hortons, Colgate, Tom’s of Maine, Irish Spring, Fisher-Price, JCPenney, and Jason Markk.