MLB wanted to reach a more diverse millennial audience so we came up with Tall Tales, an animated series that explored the lighter side of MLB stories that had been a part of pop culture for years.
The first episode highlighted Ken Griffey Jr., who transcended the sport into pop culture superstardom with his backwards hat. But where did his signature fashion statement come from? I unearthed the story behind the story to find out.
Creative Strategist: Carlos Matias